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Paid search (PPC)

Search intent,
converted.

Google Ads, Apple Search Ads, Bing - precision campaigns built around search intent, optimized past the click and down to the conversion.

-34%
Average CPA
80+
Markets
3
Search networks
Where we run Google Ads Microsoft Advertising App Store
What we do

Campaigns judged on conversions, not clicks

Intent-led account structure

Campaigns are built around what people are actually searching for, so budget is not spread evenly across terms that never convert.

Optimized past the click

We tie spend to what happens after the visit. Bids follow the keywords that produce revenue, not the ones that produce traffic.

Apple Search Ads for apps

App install campaigns on the App Store, run alongside your UA activity so the two are not bidding against each other.

Landing page and feed work

Match between query, ad and landing page is where most PPC budget leaks. We close that gap rather than only tuning bids.

Wasted-spend control

Negative keyword hygiene, placement exclusions and query mining run continuously, not as a quarterly audit.

Full account access

The accounts are yours. You keep them, and you can see every change we make in the change history.

How it works

A tighter loop around every query

Audit and baseline

We start by finding where the current spend goes and which queries are already carrying the account.

Restructure

Campaigns are rebuilt around intent tiers, with budgets and bid strategies matched to how each tier converts.

Optimize

Weekly query mining, creative testing and bid adjustment against live conversion data from your analytics.

Expand

Once CPA is stable we widen the keyword surface and add networks, holding the efficiency line as volume grows.

More solutions

The rest of the growth stack

Work with us

Paying too much per conversion?

Send us the account. We'll tell you where the budget is leaking before you commit to anything.